
I'll start off with some general thoughts and thefts - and a warning that
this turned into a bit of an epic, reflecting the saga of getting a book
published. Perhaps I should have applied some strict self-discipline in terms of
editing and cutting, but then again, perhaps somewhere in the following are some
bits and pieces of interest - and the bases for further conversation.
Your book, by definition, has never been written before - why not? You
must think your idea, your topic, is interesting and exciting and that
there are readers out there who will find it so. I recently came across a
comment (the source, for the moment entirely escapes me) to the effect that, if
you think of a book that you'd like to read, but hasn't been published, then
write it. That seems to me as good a motivational starting point as any. The
Guardian, the UK newspaper, last month published a piece titled "Ten Rules
for Writers," a highly entertaining and provocative series of observations by
the likes of Margaret Atwood, David Hare, Joyce Carol Oates, Annie Proulx, Zadie
Smith, and other illustrious writers - yes, primarily about writing fiction, but
writing is writing. I enjoyed the piece and would have appreciated it before I
set out to write - there's good advice in it and, as of the time of writing
this, it's available
online. Among the things I liked was Hilary Mantel's echo of the comment I
just mentioned - "Write a book you'd like to read. If you wouldn't read it, why
would anybody else? Don't write for a perceived audience or market. It may well
have vanished by the time your book's ready." And then Joyce Carol Oates -
"Don't try to anticipate an "ideal reader" – there may be one,
but he/she is reading someone else." And if there was a recurring piece of
advice, it was to read like mad, or, as PD James said, "Read widely and
with discrimination. Bad writing is contagious." I enjoy reading good popular
science writing, but figuring out why it's good is not always easy -
particularly if it's really good. A while ago, I read Richard Dawkins'
compilation, The Oxford Book of Modern Science Writing, and, while I complained
about the lack of geology, it was a fascinating selection of the genre's
diversity. Dawkins selected only science writing by scientists, which ignores
some superb writing - there are scientists and non-scientists who are great
writers - and vice-versa and everything in between; I was surprised at the
challenge I had with accessing Peter Medawar's writing and deeply disappointed
in Natalie Angier's The Canon: A Whirligig Tour of the Beautiful Basics of
Science - but I learned from both experiences. A one-star Amazon review, by
Bruce Hilpert, of Angier's book echoed my reaction and is instructive:
As another adherent of what I refer to as "gonzo non-fiction," Angier insists
on injecting her own ego into the work at the expense of her subject and her
readers. Almost every other sentence has a pun, word play or personal aside that
distracts from her explanations. She can be clever, but how can she think that a
sentence such as this brings clarity to her subject: "The vast splintered vale
of our universe, as far as we know, is stocked with two basic offerings, two
categorical insults to His Lowly Holiness of Absolute Nothingness that might
otherwise have held sway: matter and energy."?
Angier seems to have lost track of the basic goal of expository writing - to
explain things in a way that brings greater understanding to the reader. If she
had cut out the unnecessary, distracting prose, the book would have been 1/3 as
long and ten times more effective.
Please do not get the impression that I
thrive on dry, textbook prose. Non-fiction should be compelling and "clever" is
okay. Bill Bryson, in "A Short History of Nearly Everything," uses his sense of
humor appropriately and effectively to enhance his discussion of science.
Angier, however, seems to think that her audience bought her book not to learn
about science, but to learn just how clever she is.
So I guess that thinking about writing in a way that avoids that kind of
review is a good approach!
But to the meat of the question: "How do you take a technical or obscure
subject and make it interesting to publishers and the public without losing
accuracy?" First of all, the assumption must be that the writer finds the
subject interesting - in fact, not just interesting, but fascinating, exciting,
compelling, and surprising. That the "compelling" includes the writer's
compulsion to write about it, and the "surprising" includes an element of the
writer's own surprise at just how exciting it is. Think about exactly why this
is. I certainly surprised myself when I began the process of setting out all the
places that sand can take you, all the stories it can tell. So I would suggest
that the element of surprise is critical - the subject matter may, at first,
seem technical or obscure (or even, like sand, mundane and uninteresting), but
if you can surprise your reader with how wrong that assumption is, then
you've accomplished what you set out to do.
A big part of accomplishing that is figuring out why the topic enthuses you
and then figuring out how to convey that enthusiasm in a way that will
immediately surprise the reader - assuming that they have at least
taken the book off the shelf in the store and then opened it. I was amazed and
delighted, in doing the research for my book, by how many creation myths from
widely different cultures around the world have sand as the basic primeval
material, and so I decided to start the book with one - the first words of
Chapter 1 (after quotes from Victor Hugo and Ralph Waldo Emerson) are "It was
love at first sight" - I like to think of a potential reader seeing that and
being surprised, if not hooked.
If you're enthusiastic about a subject, it's because of its intrinsic
character, not because of the jargon that may surround it. Jargon and
terminology in the scientific world are simply shorthand and carry no
information beyond that (although they can also be used as a smokescreen or
something to hide behind). The natural world, even as it appears in the
laboratory or an equation, comes with no jargon attached to it, and its
phenomena are simply things we try to describe as we observe them. So that's the
way to try to write about them, and doing so requires no loss of accuracy. It's
a challenge, but an intellectually enjoyable one and makes you really think
about the phenomenon rather than its jargon. Whether it's saltation or the
reason for plotting sand grain sizes logarithmically, or phase changes in the
mantle, or the basis for optical luminescence dating, it is possible to
describe it in everyday language: try it, try it out on yourself and then on
friends and family. Analogies are great (for some reason or another, the kitchen
is an effective environment for illustrating geological processes). For
numerical measures, come up with something familiar and easily visualised - I
had to deal with cubic meters and metric tons of sand carried by rivers or
shifted in a sandstorm, and came up with the image of a parade of dump trucks
trundling by; this required some research on dump truck specifications on the
internet, but I derived a sort of standard truck size and its contents of sand
by weight and volume. And here's one more thought - spend some time on the
things we don't know, the mysteries, because, after all, it's those
things that keep science exciting and they can do the same thing for a book.
So, the proposal. I don't know of a uniquely effective or standard way of
putting one together, but here are the elements of what (after any number of
experiments) I came up with:
- Intro or the up front sales pitch, trying to capture the excitement and
uniqueness of the book. I spent some time drafting what I thought would be a
good "blurb" on the back of the book, and this helped focus on the key points. A
couple of provocative images can be good.
- "About the author" - a brief bio with emphasis (modestly, of course) on why
you are qualified to write the book better than anyone else.
- "Core audience and appeal" - find some comparable books that have achieved
success and describe why the people that bought those will buy yours. If, as is
likely, the book will be illustrated, explain the attractiveness and information
content of the illustrations (together with a comment on what proportion of them
the author can provide).
- Table of contents and chapter synopses. The chapter summaries should be a
couple of paragraphs.
Have a couple of sample chapters written and ready to accompany the proposal
- but, unless you have infinite time on your hands and no need for a day job,
don't write the whole book first. Looking back on the proposal that I ended up
with, the eventual book structure became something quite different, but the
material is more or less all there in the proposal.
Then what to do with the proposal? I put quite a bit of effort into trying to
market the thing directly to publishers (via, for example, the massive London
Book Fair - an experience in itself), but this is a soul-destroying task. In my
experience, few publishers these days will accept unsolicited proposals ("are
you agented ?" was the standard question, and, since at the time I wasn't, there
was no further discussion to be had). You could get lucky (I nearly did - close,
but no cigar). So, unless self-publishing is the route of choice (I can't really
comment on this, but I didn't find it at all attractive), you need an agent -
your next soul-destroying task.
Here, the internet is a great resource and in the UK there's an
annual publication, The Writers' and Artists' Yearbook, that lists,
among many different resources, agents and their specialities (there must be
something similar in the US). I looked for agents who specifically listed
science among their specialisations, and then checked that they were willing to
accept unsolicited proposals (a lot of them explicitly state that they are not).
This is where I really did get lucky - after several failures, I found an agent
who, for some reason or another, liked the idea and was willing to take me on.
One of her first questions was "You're not doing this with the idea of making
significant money, I hope?" I explained that I was realistic and that
satisfaction was the primary motivation, and everything went well from there.
She was tenacious - she needed to be. It took essentially a year for her to land
the University of California Press, but boy, was I thrilled! I signed their
contract (another learning curve in itself) at the end of 2006.
In terms of the advantages and disadvantages of different kinds of
publishers, I'm really no expert on anything other than academic presses (both
in the UK and the US), but some thoughts specifically on my experience:
Advantages:
- Reputation. University presses are prestigious and respected
publishers.
- Production standards. Books published by academic publishers are generally
produced to a high standard and with thoughtful and innovative design.
- Help. I don't know if this is universally true, but, in my case it certainly
was. I knew I needed and editor - I wanted an editor, and was dismayed
to hear that such a person is largely a thing of the past, at least in terms of
active involvement. But I was lucky. The University of California Press assigned
me a truly wonderful editor, without whom the book would have been distinctly
inferior to how it turned out. She wrote that she “tried not to still the
occasional meanderings, but simply to free up the larger eddies that threaten to
impede forward motion.” She has become a good friend, one of the great pleasures
of this roller-coaster saga. And everyone that I've been involved with at both
presses has always been responsive and helpful.
- I also have to thank the press for suggesting that authors set up a blog to
accompany and continue the book - without this encouragement, I wouldn't be
writing this now.
Disadvantage - here I'll have to be honest and blunt (anyone from OUP or UCP
reading this, please don't take offense!). Popular science books are "trade
books" and, for academic presses, aggressive marketing to the general public is
not their strength. They have certainly done a good job with my book, and I
don't pretend that it could qualify for bookstore attention in the same way that
Harry Potter does, but I just suspect that a commercial publisher has a
higher aggression level, and, possibly, budget (although the publishing business
everywhere these days is facing difficult challenges).
So, more than enough for now - I look forward to comparing notes with David
and Brian, and, particularly, to hearing from anyone with the tenacity to have
read all this!